Wired News: Apple of Our Eye: Macs Save Money

Well, well ... who'd have anticipated this?

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There's been a distinct sea change in the way people think about Apple in the last few weeks.
Recently, people have been saying the strangest things about Apple and the Mac. Everything is topsy-turvy. Pundits aren't trotting out the old conventional wisdoms any more. They're saying odd stuff, like Macs are good for business; Macs can save money; and that Apple's stock -- at $90 a share -- is a bargain.

In fact, there seems to be a widespread re-evaluation of Apple going on, a cultural shift that's changing the way people think about the company. It's been building for a while but it has reached a tipping point in the last couple of months.

Here's what people are saying now:

Macs will save you money

Macs have always been derided as more expensive than PCs, but now Wilkes University in Pennsylvania is dumping its Windows machines for Macs -- to save money! A few years ago, universities like Dartmouth College, one of the biggest Mac-centric colleges, couldn't dump their Macs fast enough.

Macs are good for business

Macs in the workplace used to be just for the artsy types in the design department. But now they're appropriate for regular desk jockeys of every stripe. In Computerworld, consultant Seth Weintraub recommends Macs for the enterprise because they're easy to learn, easy to administer and not as prone to viruses and other nasties. Weintraub says IT managers who bought Macs for home use are increasingly looking to deploy them at work.

Less is more

At one time, loading on more features was the mantra. When the iPod came out, critics said it didn't match rival devices, which boasted FM radios and bigger hard drives. But users wanted fewer features, and better ease of use. "That's why the iPod succeeded where its predecessor products bombed," writes Chris Taylor, Business 2.0's senior editor, in a recent piece titled "The Trouble With Gee-Whiz Gadgets."

Closed is good

Apple's traditional closed system -- proprietary hardware, software and online services -- is now a selling point. A couple of years ago, many confidently predicted Apple would fail if it didn't open up the iPod/iTunes system to rivals, who would "hybridize" the platform with interoperable hardware and software from multiple companies. "It's absolutely clear now why five years from now, Apple will have 3 (percent) to 5 percent of the player market,'' Rob Glaser, CEO of Apple rival RealNetworks, told The New York Times in 2003. "The history of the world is that hybridization yields better results."

But consumers seem to want the opposite -- products and services from one company that are guaranteed to work well together.

Look at Microsoft's attempt to copy the iPod's top-to-bottom integration with the Zune. And customers are embracing that "closed" system. "I just switched from a Dell to an Apple laptop and love the Mac lifestyle," student Priya Sanghvi told USA Today.

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Wired News: Apple of Our Eye: Macs Save Money