Integration, integration, integration.
That was the theme of a Yahoo press lunch Tuesday in which media executives unveiled their plans to develop “brand universes” that piece together diverse Yahoo content into sites built around particular television shows, video games, movies, and entertainment personalities.
A Paris Hilton site, for example, would include a discussion group, a Flickr photo-sharing group, del.icio.us bookmarking tags, search result links, and Yahoo Answer results—all Yahoo products usually found in different places around the Internet, all featuring Paris Hilton.
The concept is part of what Yahoo execs say are to become major areas of focus for the company this year: bringing together disparate Yahoo-owned content and attracting younger users.
Apparently, Yahoo plans to gear its future around a youthful audience that wants to interact with and learn about one thing, in one place (and apparently loves cheesy celebrities).
The web giant has found itself in a crowded space in its efforts to be everywhere at once. Yahoo’s recent earnings were slightly above expectations, and the company is just now rolling out its delayed new search advertising technology that is expected to help it better compete with rival Google (see Yahoo Sees New Hope in Ad System).
RED HERRING Yahoo’s Celebrity Universe
Wednesday, 31 January 2007
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment