VideoJug has put up this informative video tutorial on how to make a good first impression.
Basically, it boils down to five basic things to remember: watch your entrance, give a firm handshake, note your posture, tone down nervous arm gestures, and watch what other people are doing ("mirroring"). Great advice for anyone who's heading into a situation where impressions count; an interview, for example. — Wendy Boswell
How to Make a Good First Impression
Video: How to make those first impressions count - Lifehacker
Monday, 5 February 2007
Saturday, 3 February 2007
Newspapers search for Web headline magic | CNET News.com
It happened to be an article about the Green Beans Coffee Co., which serves overseas U.S. military bases, opening its first cafe in the United States.
Let's say you were interested in the subject but didn't know the Journal had written an article on it. You might type into a search engine some combination of keywords like "Green Beans," "coffee," "U.S. military," "bases" and "soldiers." Various combinations failed to return a link to the article in the first page of results on Google. Using all of the keywords and terms separated like that did find the article, but not on The Wall Street Journal site. Instead, it was on a blog site that had reposted the article word for word.
The example points to the dilemma many newspapers and other print media find themselves in when posting articles online. Pithy, witty and provocative headlines--the pride of many an editor--are often useless and even counterproductive in getting the Web page ranked high in search engines. A low ranking means limited exposure and fewer readers.
News organizations that generate revenue from advertising are keenly aware of the problem and are using coding techniques and training journalists to rewrite the print headlines, thinking about what the story is about and being as clear as possible. The science behind it is called SEO, or search engine optimization, and it has spawned a whole industry of companies dedicated to helping Web sites get noticed by Google's search engine.
It's clearly having an impact.
In November, Nielsen/NetRatings ranked Boston.com, the sister Web site of The Boston Globe, as the fourth-most trafficked newspaper Web site in the country, even though its print circulation is ranked 15th by one audit bureau. "We're regularly beating the bigger boys, like the Chicago Tribune and The Wall Street Journal...and part of the reason is SEO," said David Beard, editor of Boston.com and former assistant managing editor of its print sibling, The Boston Globe.
"We have Web 'heds.' We go into the newspaper (production) system to create a more literal Web headline," said Beard. "We've had training sessions with copy editors and the night desk for the newspaper. It's been a big education initiative."
The Times Online, which is based in the United Kingdom and is a division of News Corp., gets anywhere from 30 percent to 60 percent of its traffic from search engines, said Times Online Publisher Zach Leonard. The site modifies headlines it imports onto the Web site from its print affiliates, The Times and The Sunday Times. The company also started training its editorial staff on SEO last summer and is investing in a new content management system that will launch with a new Web site soon, he said.
SEO nixes classic heads!Newspaper headlines lost in Web translation
Search engine optimization expert Stephan Spencer evaluates 14 famous newspaper headlines for search suitability.
"Nine to 12 months ago, if you said 'SEO' to most of the (news) team they would scratch their head. Now it's a part of their job," Leonard said. "We have to recognize that search is driving much of the behavior on the Web. Newspapers that don't understand that at the highest level, all the way up to the editors, simply won't exist."
The Wall Street Journal is a unique case. Most of its content is walled off from the public Internet and accessible only through subscription. This particular article was among the free content and visible to search engines.
To rank high in the search engines, the Journal headline should have included the term "coffee," "cafes," or even "Starbucks," said Stephan Spencer, founder and president of SEO firm Netconcepts.
"For one thing, 'green beans' isn't a terribly popular search term," he said. "Secondly, a fraction of those searchers will be looking for the coffee supplier; most will be looking for recipes." His suggested headline: "U.S. Military Coffee Supplier to take on Starbucks with Cafes Stateside."
That might seem a bit unwieldy to many journalists, but Spencer assures that a balance can be reached between being straightforward and fun. Newspapers are increasingly jumping on the SEO bandwagon to stay alive.
Spencer recommends that Web sites not only use keywords in the headline, but also include a more descriptive, keyword-rich version of the headline in the title tag, which appears in the blue bar at the very top of the browser window when looking at a Web page. He also suggests that Web sites use keywords in the anchor text, which is the underlined text in a hyperlink. A keyword carries more weight in search engines if it is located at the beginning of a headline, he said.
Other SEO tricks include frequently and consistently interlinking between related stories and items on a Web site and tagging the content accurately across the Web page, including changing headers and tabs on pages to mundane, rather than cleverly named, terms.
CONTINUED: Taking on the SEO challenge...
Newspapers search for Web headline magic CNET News.com
Let's say you were interested in the subject but didn't know the Journal had written an article on it. You might type into a search engine some combination of keywords like "Green Beans," "coffee," "U.S. military," "bases" and "soldiers." Various combinations failed to return a link to the article in the first page of results on Google. Using all of the keywords and terms separated like that did find the article, but not on The Wall Street Journal site. Instead, it was on a blog site that had reposted the article word for word.
The example points to the dilemma many newspapers and other print media find themselves in when posting articles online. Pithy, witty and provocative headlines--the pride of many an editor--are often useless and even counterproductive in getting the Web page ranked high in search engines. A low ranking means limited exposure and fewer readers.News organizations that generate revenue from advertising are keenly aware of the problem and are using coding techniques and training journalists to rewrite the print headlines, thinking about what the story is about and being as clear as possible. The science behind it is called SEO, or search engine optimization, and it has spawned a whole industry of companies dedicated to helping Web sites get noticed by Google's search engine.
It's clearly having an impact.
In November, Nielsen/NetRatings ranked Boston.com, the sister Web site of The Boston Globe, as the fourth-most trafficked newspaper Web site in the country, even though its print circulation is ranked 15th by one audit bureau. "We're regularly beating the bigger boys, like the Chicago Tribune and The Wall Street Journal...and part of the reason is SEO," said David Beard, editor of Boston.com and former assistant managing editor of its print sibling, The Boston Globe.
"We have Web 'heds.' We go into the newspaper (production) system to create a more literal Web headline," said Beard. "We've had training sessions with copy editors and the night desk for the newspaper. It's been a big education initiative."
The Times Online, which is based in the United Kingdom and is a division of News Corp., gets anywhere from 30 percent to 60 percent of its traffic from search engines, said Times Online Publisher Zach Leonard. The site modifies headlines it imports onto the Web site from its print affiliates, The Times and The Sunday Times. The company also started training its editorial staff on SEO last summer and is investing in a new content management system that will launch with a new Web site soon, he said.
SEO nixes classic heads!Newspaper headlines lost in Web translation
Search engine optimization expert Stephan Spencer evaluates 14 famous newspaper headlines for search suitability.
"Nine to 12 months ago, if you said 'SEO' to most of the (news) team they would scratch their head. Now it's a part of their job," Leonard said. "We have to recognize that search is driving much of the behavior on the Web. Newspapers that don't understand that at the highest level, all the way up to the editors, simply won't exist."
The Wall Street Journal is a unique case. Most of its content is walled off from the public Internet and accessible only through subscription. This particular article was among the free content and visible to search engines.
To rank high in the search engines, the Journal headline should have included the term "coffee," "cafes," or even "Starbucks," said Stephan Spencer, founder and president of SEO firm Netconcepts.
"For one thing, 'green beans' isn't a terribly popular search term," he said. "Secondly, a fraction of those searchers will be looking for the coffee supplier; most will be looking for recipes." His suggested headline: "U.S. Military Coffee Supplier to take on Starbucks with Cafes Stateside."
That might seem a bit unwieldy to many journalists, but Spencer assures that a balance can be reached between being straightforward and fun. Newspapers are increasingly jumping on the SEO bandwagon to stay alive.
Spencer recommends that Web sites not only use keywords in the headline, but also include a more descriptive, keyword-rich version of the headline in the title tag, which appears in the blue bar at the very top of the browser window when looking at a Web page. He also suggests that Web sites use keywords in the anchor text, which is the underlined text in a hyperlink. A keyword carries more weight in search engines if it is located at the beginning of a headline, he said.
Other SEO tricks include frequently and consistently interlinking between related stories and items on a Web site and tagging the content accurately across the Web page, including changing headers and tabs on pages to mundane, rather than cleverly named, terms.
CONTINUED: Taking on the SEO challenge...
Newspapers search for Web headline magic CNET News.com
BILL GATES: 'If you're really cool, you get away with lying?' - Valleywag
Bill Gates, for an executive with more than twenty years in the public eye, is surprisingly ill-disciplined as an interviewee. In a Q&A with Newsweek's Steven Levy, he loses his cool and strays off message when asked about Apple's latest TV spot, which mocks Microsoft's new Vista operating system.
I've never seen it. I don't think the over 90 percent of the [population] who use Windows PCs think of themselves as dullards, or the kind of klutzes that somebody is trying to say they are.
And I don't know why [Apple is] acting like it's superior. I don't even get it. What are they trying to say? Does honesty matter in these things, or if you're really cool, that means you get to be a lying person whenever you feel like it? There's not even the slightest shred of truth to it. [Bill Gates, on Apple's latest commercial, which compares an upgrade to Microsoft's Vista operating system to major surgery.]
BILL GATES: 'If you're really cool, you get away with lying?' - Valleywag
I've never seen it. I don't think the over 90 percent of the [population] who use Windows PCs think of themselves as dullards, or the kind of klutzes that somebody is trying to say they are.
And I don't know why [Apple is] acting like it's superior. I don't even get it. What are they trying to say? Does honesty matter in these things, or if you're really cool, that means you get to be a lying person whenever you feel like it? There's not even the slightest shred of truth to it. [Bill Gates, on Apple's latest commercial, which compares an upgrade to Microsoft's Vista operating system to major surgery.]
BILL GATES: 'If you're really cool, you get away with lying?' - Valleywag
Friday, 2 February 2007
Is Your Boss a Psychopath?
I think we've all known a few ... they have even inspired my company name, "egoboss" ...
--
One of the most provocative ideas about business in this decade so far surfaced in a most unlikely place. The forum wasn't the Harvard Business School or one of those $4,000-a-head conferences where Silicon Valley's venture capitalists search for the next big thing. It was a convention of Canadian cops in the far-flung province of Newfoundland. The speaker, a 71-year-old professor emeritus from the University of British Columbia, remains virtually unknown in the business realm. But he's renowned in his own field: criminal psychology. Robert Hare is the creator of the Psychopathy Checklist. The 20-item personality evaluation has exerted enormous influence in its quarter-century history. It's the standard tool for making clinical diagnoses of psychopaths -- the 1% of the general population that isn't burdened by conscience. Psychopaths have a profound lack of empathy. They use other people callously and remorselessly for their own ends. They seduce victims with a hypnotic charm that masks their true nature as pathological liars, master con artists, and heartless manipulators. Easily bored, they crave constant stimulation, so they seek thrills from real-life "games" they can win -- and take pleasure from their power over other people.
More About Psychopath Bosses:
Coping With Psychos @ Work Tips from Martha Stout, author of The Sociopath Next Door.
Quiz: Is Your Boss a Psychopath? Does your boss fit the profile? Here's our quiz drawing on the test and Hare's book Without Conscience.
SlideShow: Bosses from Hell Click here for our gallery of the manipulative, abusive, grandiose -- and downright crooked -- executives who have strutted their way across the stage of American business.
On that August day in 2002, Hare gave a talk on psychopathy to about 150 police and law-enforcement officials. He was a legendary figure to that crowd. The FBI and the British justice system have long relied on his advice. He created the P-Scan, a test widely used by police departments to screen new recruits for psychopathy, and his ideas have inspired the testing of firefighters, teachers, and operators of nuclear power plants.
According to the Canadian Press and Toronto Sun reporters who rescued the moment from obscurity, Hare began by talking about Mafia hit men and sex offenders, whose photos were projected on a large screen behind him. But then those images were replaced by pictures of top executives from WorldCom, which had just declared bankruptcy, and Enron, which imploded only months earlier. The securities frauds would eventually lead to long prison sentences for WorldCom CEO Bernard Ebbers and Enron CFO Andrew Fastow.
"These are callous, cold-blooded individuals," Hare said.
"They don't care that you have thoughts and feelings. They have no sense of guilt or remorse." He talked about the pain and suffering the corporate rogues had inflicted on thousands of people who had lost their jobs, or their life's savings. Some of those victims would succumb to heart attacks or commit suicide, he said.
Then Hare came out with a startling proposal. He said that the recent corporate scandals could have been prevented if CEOs were screened for psychopathic behavior. "Why wouldn't we want to screen them?" he asked. "We screen police officers, teachers. Why not people who are going to handle billions of dollars?"
It's Hare's latest contribution to the public awareness of "corporate psychopathy." He appeared in the 2003 documentary The Corporation, giving authority to the film's premise that corporations are "sociopathic" (a synonym for "psychopathic") because they ruthlessly seek their own selfish interests -- "shareholder value" -- without regard for the harms they cause to others, such as environmental damage.
Continued ...
Is Your Boss a Psychopath?
--
One of the most provocative ideas about business in this decade so far surfaced in a most unlikely place. The forum wasn't the Harvard Business School or one of those $4,000-a-head conferences where Silicon Valley's venture capitalists search for the next big thing. It was a convention of Canadian cops in the far-flung province of Newfoundland. The speaker, a 71-year-old professor emeritus from the University of British Columbia, remains virtually unknown in the business realm. But he's renowned in his own field: criminal psychology. Robert Hare is the creator of the Psychopathy Checklist. The 20-item personality evaluation has exerted enormous influence in its quarter-century history. It's the standard tool for making clinical diagnoses of psychopaths -- the 1% of the general population that isn't burdened by conscience. Psychopaths have a profound lack of empathy. They use other people callously and remorselessly for their own ends. They seduce victims with a hypnotic charm that masks their true nature as pathological liars, master con artists, and heartless manipulators. Easily bored, they crave constant stimulation, so they seek thrills from real-life "games" they can win -- and take pleasure from their power over other people.
More About Psychopath Bosses:
Coping With Psychos @ Work Tips from Martha Stout, author of The Sociopath Next Door.
Quiz: Is Your Boss a Psychopath? Does your boss fit the profile? Here's our quiz drawing on the test and Hare's book Without Conscience.
SlideShow: Bosses from Hell Click here for our gallery of the manipulative, abusive, grandiose -- and downright crooked -- executives who have strutted their way across the stage of American business.
On that August day in 2002, Hare gave a talk on psychopathy to about 150 police and law-enforcement officials. He was a legendary figure to that crowd. The FBI and the British justice system have long relied on his advice. He created the P-Scan, a test widely used by police departments to screen new recruits for psychopathy, and his ideas have inspired the testing of firefighters, teachers, and operators of nuclear power plants.
According to the Canadian Press and Toronto Sun reporters who rescued the moment from obscurity, Hare began by talking about Mafia hit men and sex offenders, whose photos were projected on a large screen behind him. But then those images were replaced by pictures of top executives from WorldCom, which had just declared bankruptcy, and Enron, which imploded only months earlier. The securities frauds would eventually lead to long prison sentences for WorldCom CEO Bernard Ebbers and Enron CFO Andrew Fastow.
"These are callous, cold-blooded individuals," Hare said.
"They don't care that you have thoughts and feelings. They have no sense of guilt or remorse." He talked about the pain and suffering the corporate rogues had inflicted on thousands of people who had lost their jobs, or their life's savings. Some of those victims would succumb to heart attacks or commit suicide, he said.
Then Hare came out with a startling proposal. He said that the recent corporate scandals could have been prevented if CEOs were screened for psychopathic behavior. "Why wouldn't we want to screen them?" he asked. "We screen police officers, teachers. Why not people who are going to handle billions of dollars?"
It's Hare's latest contribution to the public awareness of "corporate psychopathy." He appeared in the 2003 documentary The Corporation, giving authority to the film's premise that corporations are "sociopathic" (a synonym for "psychopathic") because they ruthlessly seek their own selfish interests -- "shareholder value" -- without regard for the harms they cause to others, such as environmental damage.
Continued ...
Is Your Boss a Psychopath?
So, it's come to this ...
This was the week that saw the era of 'Super-Casinos' (an oxymoron, if ever there was one) being ushered into the UK, along with a whole raft of other (de)legislation to even further accelerate this rather shallow 'leisure-industry'.
The crassness of it all is rather aptly reflected in this poster-advert I recently spotted in the Gents' loo in a Huddersfield public house (and no, I don't make a habit of taking photos in the loo!) ...
The crassness of it all is rather aptly reflected in this poster-advert I recently spotted in the Gents' loo in a Huddersfield public house (and no, I don't make a habit of taking photos in the loo!) ...
Thursday, 1 February 2007
Notebook | Dt Opinion | Opinion | Telegraph
Who said hard-copy magazines/newspapers were dying/dead ....? £18m, for this 'idea' ....
--
Look. No, Look. It's a new woman's magazine that has a pink logo and Victoria Beckham on the cover and a feature on the new celebrity It-jeans and a double-page spread about black dresses being in fashion and a problem page in which Eve, 24, from Bolton, asks, "I have chlamydia. Do I need to tell my exes?" — might be an idea, Eve, might be an idea — and a zillion pages about what is hot on the high street and a feature about the new A-list affliction (zombie hands, not chlamydia) and it's aimed at the woman who has embarked on her "decade of indulgence".
It cost £18 million to come up with Look. Eighteen million quid. Now that is indulgent. If I was a bigwig at IPC, I would have thought that, for that amount of money, it could have at least come up with a more inventive title. Something like Flicks Listlessly or Reading This Will Liquefy your Brain and Make it Dribble out of Your Ear (much like this column, etcetera).
Eighteen million, and all it can come up with is 108 pages of cheap shoes, cheap dresses and even cheaper celebrities. A glorified catalogue, if you will. Eighteen million, and it took me just two and a half minutes to read, while simultaneously watching Holby City, I might add.
One might even go as far as to suggest that the £18 million would have been better spent paying off the debts of all the women in their decade of indulgence (myself included) who have frittered their money away on clothes they neither need or particularly like, but have been seduced into buying by magazines such as Look.
Really, we need another women's weekly like a dog needs an iPod. Already, the shelves of WH Smith are groaning under the weight of a trillion rainforests chopped down to be turned into neon-coloured pages featuring stories about Posh falling out with Katie Holmes, and Madonna's marriage collapsing, and the £12 dress you can't do without — yes, that will literally cause you to corpse it if you don't buy it.
Indulgent I may be, but educationally subnormal? Actually, no, don't answer that.
But then men fare little better when it comes to magazine publishing. Read a copy of Zoo or Nuts (go on, I dare you) and you'd believe that the only thing the male of the species cared about was breasts and, well … breasts.
Well, of course they do, but I am pretty sure that's not all they care about. Yet take a glance at the shelves of a newsagent's, and you'd think that all men were neanderthals and all women vacant floozies waiting to be clubbed round the head by them and dragged back to their caves.
And there I was thinking we lived in an advanced, post-feminist society: actually, the 21st century is just like the Stone Age, only with Topshop and glamour models.
How rich this must seem coming, as it does, from someone who spent much of this column last week begging for an older man to club her around the head and drag her back to his cave. My only justification is that I don't always write about such matters. Every other week, maybe, but not always.
Anyway, I would like to take this opportunity to thank all the septuagenarians — and octogenarians and nonagenarians, for that matter — who sent me such kind letters and emails in response to the column. To those of you who wrote saying that I made your week, I would like to say: on the contrary, your flattering words made mine.
Special mention must go to the anonymous reader who sent me a Valentine's card, which now has pride of place on my desk. No doubt it will be the only one I shall receive this year, though obviously, should you feel like changing that I wouldn't complain.
Oh dear, I've just realised that this wouldn't look so out of place in Look magazine, would it?
Notebook Dt Opinion Opinion Telegraph
--
Look. No, Look. It's a new woman's magazine that has a pink logo and Victoria Beckham on the cover and a feature on the new celebrity It-jeans and a double-page spread about black dresses being in fashion and a problem page in which Eve, 24, from Bolton, asks, "I have chlamydia. Do I need to tell my exes?" — might be an idea, Eve, might be an idea — and a zillion pages about what is hot on the high street and a feature about the new A-list affliction (zombie hands, not chlamydia) and it's aimed at the woman who has embarked on her "decade of indulgence".
It cost £18 million to come up with Look. Eighteen million quid. Now that is indulgent. If I was a bigwig at IPC, I would have thought that, for that amount of money, it could have at least come up with a more inventive title. Something like Flicks Listlessly or Reading This Will Liquefy your Brain and Make it Dribble out of Your Ear (much like this column, etcetera).
Eighteen million, and all it can come up with is 108 pages of cheap shoes, cheap dresses and even cheaper celebrities. A glorified catalogue, if you will. Eighteen million, and it took me just two and a half minutes to read, while simultaneously watching Holby City, I might add.
One might even go as far as to suggest that the £18 million would have been better spent paying off the debts of all the women in their decade of indulgence (myself included) who have frittered their money away on clothes they neither need or particularly like, but have been seduced into buying by magazines such as Look.
Really, we need another women's weekly like a dog needs an iPod. Already, the shelves of WH Smith are groaning under the weight of a trillion rainforests chopped down to be turned into neon-coloured pages featuring stories about Posh falling out with Katie Holmes, and Madonna's marriage collapsing, and the £12 dress you can't do without — yes, that will literally cause you to corpse it if you don't buy it.
Indulgent I may be, but educationally subnormal? Actually, no, don't answer that.
But then men fare little better when it comes to magazine publishing. Read a copy of Zoo or Nuts (go on, I dare you) and you'd believe that the only thing the male of the species cared about was breasts and, well … breasts.
Well, of course they do, but I am pretty sure that's not all they care about. Yet take a glance at the shelves of a newsagent's, and you'd think that all men were neanderthals and all women vacant floozies waiting to be clubbed round the head by them and dragged back to their caves.
And there I was thinking we lived in an advanced, post-feminist society: actually, the 21st century is just like the Stone Age, only with Topshop and glamour models.
How rich this must seem coming, as it does, from someone who spent much of this column last week begging for an older man to club her around the head and drag her back to his cave. My only justification is that I don't always write about such matters. Every other week, maybe, but not always.
Anyway, I would like to take this opportunity to thank all the septuagenarians — and octogenarians and nonagenarians, for that matter — who sent me such kind letters and emails in response to the column. To those of you who wrote saying that I made your week, I would like to say: on the contrary, your flattering words made mine.
Special mention must go to the anonymous reader who sent me a Valentine's card, which now has pride of place on my desk. No doubt it will be the only one I shall receive this year, though obviously, should you feel like changing that I wouldn't complain.
Oh dear, I've just realised that this wouldn't look so out of place in Look magazine, would it?
Notebook Dt Opinion Opinion Telegraph
A VC: Three Second Pre-Rolls On YouTube?
I went through a period where I wrote about YouTube a lot. It was fascinating to me to watch web video take off and the lessons we all learned from YouTube's success were important. After YouTube was purchased by Google, I kind of lost interest. I felt like that story had played out to its logical conclusion and it was time to look elsewhere for lessons to learn.
But I am taken back to YouTube after watching this video of Chad Hurley that Jeff Jarvis took at Davos and posted on YouTube (of course).
What Chad it talking about it a monetization system for YouTube, which apparently will include three second pre-rolls. More on that later. Chad first talks about digital fingerprinting which is similar to the technology that Snocap uses and how it can be used to let content owners to "claim" their content. And when that content is used in a mashup, they can share in the revenue. That's exactly how this emerging model of content creation/consumption should work.
But of course, there needs to be revenue to share with the content owners and the content creators (the people creating stuff on YouTube). And that's where the monetization system comes in. To date, YouTube has relied on banners to provide revenue.
But it appears that they are going to offer video ads directly in the player. That's what most traditional media companies have been doing, mostly via pre-rolls. Pre-rolls are a questionable monetization system for YouTube like web video. But keeping them to three seconds is certainly an interesting idea. It's hard to object to three seconds. But the question is how much is an advertiser going to pay for a three second insertion?
Anyway, I like the way that YouTube waited for the community and service to develop before locking into a monetization and compensation system. To date, they've showed a good feel for what will work in this emerging medium. We will soon see if they have a similar feel for how to monetize and compensate everyone in the ecosystem. As always, I am rooting for them.
A VC: Three Second Pre-Rolls On YouTube?
But I am taken back to YouTube after watching this video of Chad Hurley that Jeff Jarvis took at Davos and posted on YouTube (of course).
What Chad it talking about it a monetization system for YouTube, which apparently will include three second pre-rolls. More on that later. Chad first talks about digital fingerprinting which is similar to the technology that Snocap uses and how it can be used to let content owners to "claim" their content. And when that content is used in a mashup, they can share in the revenue. That's exactly how this emerging model of content creation/consumption should work.
But of course, there needs to be revenue to share with the content owners and the content creators (the people creating stuff on YouTube). And that's where the monetization system comes in. To date, YouTube has relied on banners to provide revenue.
But it appears that they are going to offer video ads directly in the player. That's what most traditional media companies have been doing, mostly via pre-rolls. Pre-rolls are a questionable monetization system for YouTube like web video. But keeping them to three seconds is certainly an interesting idea. It's hard to object to three seconds. But the question is how much is an advertiser going to pay for a three second insertion?
Anyway, I like the way that YouTube waited for the community and service to develop before locking into a monetization and compensation system. To date, they've showed a good feel for what will work in this emerging medium. We will soon see if they have a similar feel for how to monetize and compensate everyone in the ecosystem. As always, I am rooting for them.
A VC: Three Second Pre-Rolls On YouTube?
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